Every Feature. SDK or Not.
￼Make your organic channels a powerful mobile growth engine. Use advanced tracking, optimization and personalization tools. Yozio gives you the visibility and control you need to optimize channels and campaigns – and acquire and activate new users. Prefer not to use an SDK? Yozio provides the industry’s only SDK-less solution.
￼Universal Redirector and Deep Linking
Growth through friction reduction
Yozio enables you to route users to the optimal location based on their device, platform and whether they have your app installed. Create a single compelling CTA, with a single link, that works for all users across mobile and the traditional web.
App Store Routing
For mobile users who do not have your app installed, route them to correct app store with a single link, reducing friction in acquisition.
Deferred Deep linking
After a new user has installed your app, route them directly to the optimal location in the app (not just to the default homescreen). Learn more about deferred deep linking.
If a user already has your app installed, route them directly to the optimal location in the app. Learn more about deep linking.
￼￼￼Closed Loop Attribution
Visibility from origin through install to conversion
Yozio gives you full visibility into where new app users are coming from using its unique fingerprinting technology. Yozio ties the source of acquisition with downstream events to give you full visibility into your organic and viral marketing efforts.
- Clicks & CTR
- Channel (Email, SMS, Social, Web)
- Use Case
- UTM Parameters
- Custom Parameters
- Downstream events (purchase, sign up, engagement)
Break the App Store black box
Yozio’s proprietary metadata passing finally makes it possible to pass parameters around all iOS and Google app stores. This enables you to:
- Connect pre and post install data for your new mobile app users
- Develop deep insights into the effectiveness of your marketing channels and campaigns
- Apply battle tested marketing techniques from the web like personalization
Data that can be passed include history, click path, referrer ID, offer, campaign, anonymous user IDs, UTM parameters
Activate more users with the right content at the right time
Activate with Personalized Onboarding:
- Deliver personalized onboarding experiences for new users the first time they open your app instead of the one-size-fits-none default homepage.
- No need for users to enter referral codes – Yozio passes IDs to you for accurate tracking so users can enjoy a frictionless experience.
Personalize with Confidence:
- Yozio is the only company that provides a click-to-install match probability with each and every attribution so you can personalize with confidence.
Run and optimize tests faster
Use Yozio’s dynamic linking to create a link and easily edit the URL destination and parameters without changing the link in your organic campaigns. Optimize and test your campaigns, offers and messaging in real time even after launch.
Dashboarding and Benchmarking
Growth through insight
Measure and analyze your progress towards acquisition and activation goals.
- Quickly and easily identify the root cause of spikes or crashes in app installs and activations
- Benchmark your performance against the industry’s leading mobile growth experts to identify areas for further growth.
- Yozio’s advanced analytics dashboard enables you to filter your data by channel, campaign, platform, OS and more!